CÎROC VODKA PROVIDES STYLISH ‘OFFICIAL TOAST’ FOR VICTORIA’S SECRET SHOW AFTER PARTY’
Angels, celebs and fashion elite dazzled by CÎROC’s On Arrival cocktails and celebratory atmosphere as Victoria’s Secret Show ends in true model fashion
1st December 2016 – It is the question on everyone’s lips – ‘How does a
Victoria’s Secret Angel celebrate when she finishes the biggest catwalk of
her life?’ With a toast of CÎROC!
Held in the iconic Grand Palais Paris with guest DJ Lindsay Luv, guests
danced the night away. Made using fine French grapes, the luxury vodka
paid perfect homage to the Parisian surroundings and the ultimate
celebration moment. Guests sipped on an exclusive list of CÎROC
cocktails including ‘Supermodel Splash’, ‘CÎROC Blue Stone’ and ‘Angel
Cîrocco’ – the perfect celebratory toasts.
Returning to France for the first time since its debut in Cannes in 2000,
the city of lights played host to the 2016 Victoria’s Secret Fashion Show at
the stunning Grand Palais. The world’s top Supermodels (on and off the
catwalk) and the biggest names in music and fashion descended on the
city with guests from over 50 countries coming together to watch the
Angels, including Alessandra Ambrosio, Adriana Lima and Elsa Hosk grace
At what is arguably, one of the biggest and most anticipated fashion
events on the planet, the Victoria’s Secret Fashion Show is the pinnacle of
any model’s career. So as the lights went down on the catwalk, (Tinie
Tempah, Oliver Rousteing, and Vincent Cassel) were amongst the mix of
truly international guests who joined the Victoria’s Secret Angels to
celebrate their ‘On Arrival’ moment with CÎROC – the Official Toast of the
2016 Victoria’s Secret Fashion Show After Party.
CÎROC also debuted its very own pair of wings as it revealed its exclusive
2016 Victoria’s Secret Fashion Show CÎROC bottle* – the wings, etched
into the deep blue background of the bottle came to life as the night fell
and the sparkles emanated like confetti, capturing the energy and
celebration of the evening.
Samantha Reader, Global Marketing Director Diageo Reserve, said: “Our
global campaign ‘On Arrival’ marks defining moments of success and
celebrates people living their dream. The Victoria’s Secret Fashion show is
a pinnacle moment for any fashion model and it makes sense to celebrate
with a brand, like CÎROC, that prides itself in toasting these moments
when you know you’ve truly made it.”
Celebrities, Angels, and the fashion elite were treated to signature
CÎROC serves as well as specially crafted delights for the After-Party of
the year. Plese see below.
CÎROC BLUE STONE COCKTAIL
40ml CÎROC vodka
20ml Fresh pressed lemon juice
10ml Vanilla syrup
Shake the vodka, lemon juice and syrup together. Strain into an ice filled
glass and top with soda water.
40ml CÎROC Vodka
25ml Lime Juice
50ml Cranberry Juice
6-8 Mint leaves
Swizzle all the ingredients and pour into a champagne flute. Garnish with
a mint sprig.
40ml CÎROC vodka
Pour CÎROC vodka into high ball glass and top with lemonade.
*LIMITED EDITION BOTTLE TO BE USED ON SOCIAL ONLY – The CÎROC
Victoria Secret Fashion Show 2016 Limited Edition bottle will not be
available for commercial sale – it will be present at the after party only.
For further information please contact:
NOTES TO EDITORS
ABOUT CÎROC® VODKA
CÎROC Vodka was launched in 2003. Unlike most vodkas that are derived
from grain, it is distilled from fine French grapes which results in a
luscious and elegantly smooth mouth-feel.
Created by Master Distiller Jean-Sebastien Robicquet, CÎROC, is distilled
five times at the historic Distilleriede Chevanceauxin the South of France.
Robicquet saw an opportunity to create a sophisticated, luxury vodka
which is a reflection of the lifestyle adopted by the modern elite who
dream big, celebrate their successes and go against the grain. Living in
“the now” is at the heart of CÎROC Vodka, encapsulating luxury,
trendsetting moments within fashion, music and popular culture.
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown Royal, JεB,
Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain
Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New
York Stock Exchange (DEO) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at www.diageo.com. Visit
Diageo’s global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.