JAEGER-LECOULTRE AND CINEMA
Jaeger‑LeCoultre’s affinity with the 7th Art is all about two worlds infused with the same creative effervescence, inspired by a longstanding tradition and the absolute quest for excellence. Jaeger‑LeCoultre supports all those who create on a daily basis, who bring life to the art of filmmaking, and attaches great importance to the preservation of its heritage.
For more than a decade, Jaeger LeCoultre has been closely associated with the most prominent artistic film festivals around the world, including the Venice International Film Festival and the Shanghai International Film Festival, and in turn pays tribute to the creative talent of filmmakers by annually awarding the Glory to the Filmmaker Award.
Since January 2018, Jaeger‑LeCoultre is delighted to have welcomed Benedict Cumberbatch as new Global Brand Ambassador.